About Platform 12
One of the Design Products platforms of the Royal College of Art, this one seems to be tech driven (till now), the tutors are Sam Hecht, Durrell Bishop and Andre Klauser.
The ambition of this platform is to examine the reintegration of design and function, where intelligence is not invested in effect, but in a conceptual logic that offers a new kind of performance and functionality. The focus is on the huge landscape of the ‘forgotten physicality’ - the forgotten products that continue to surround us, whose worlds require more than ever, the attention of thought and application. The current trend in industrial design leads to an overdose of themes, extremes, egos and extravagance, metaphors and typology’s. What is needed is a balance, a re-bith…where design is brought back to communication, celebrating a proper mental model for how things work.We will investigate meaningful play and invention, through experimentation with.It will value function as beauty, instead of design as form and image. We wish to leapfrog the current phase of design as entertainment – where obsession with individual genius far exceeds commitment to the collective effort that is needed to construct the new landscape of industrial design.
Manifesto
The ambition of this platform is to examine the reintegration of design and function, where intelligence is not invested of design and function, where intelligence is not invested in effect, but in a conceptual logic that offers a new kind performance and functionality. The application is on the huge landscape of the ‘forgotten physicality’ - the forgotten products that continue to surround us, whose worlds require more than ever, the attention of thought and application.
So far, the 21st century trend in industrial design leadsto a mad and
meaningless overdose of themes, extremes, ego and extravagance, metaphors
and typology’s. What is needed is a new beginning, a Renaissance...where
design is brough back to communication, celebrating a proper mental model
for how things work.
We will investigate meaningful play and invention, through experimentation
with industry. It will value function as beauty, instead of design as form
and image.
We wish to leapfrog the current phase of design idolatry – the age of the
icon – where obsession with individual geniu far exceeds commitment to the
collective effort that is needed to construct the new landscape of industrial
design.
If we were to reduce design down to ‘What”, ‘Why’, and ‘How’’,Platform
12 would be very much in that order – rather tha ‘How’, ‘What’ and then
‘Why’.
Sam Hecht, Durrell Bishop, André Klauser